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SEO – Essential Website Design Tips for the Newbie

Search Engine Optimization (SEO) involves good site design which is critical to you ranking highly in Google. You not only want a site that the search engines love, you also want a site that’s designed to attract the kind of traffic you want. It makes no sense for your site to sit in position one on page one if it does not convert into sales. So when thinking about the design of your site you should take a few factors into consideration.

You have two SEO website design options to choose from, a WordPress blog or an HTML site. I’ll be looking at the WordPress blog. Though Google treats both the same, I’m personally biased to WordPress for its ease of use. One of the first things you should do is…

You should install the All-In-One SEO plugin – This WordPress SEO plugin automatically optimizes your WordPress blog for the search SEO Bury.

Here’s a little of what it does. Automatically optimizes your titles. It generates META tags automatically. Avoids the typical duplicate content found on WordPress blogs. Fine tunes Page Navigational Links. And maybe best of all for a newbie, you don’t even have to look at the options as it works right out-of-the-box. Just install it! Oh, and did I mention that its free? It is.

You should install the Google XML Site-map plugin – Basically this plugin will instantly create a site-map for you.

What it does, is allow Google to better index your blog. If your blog is deeply buried no one will see it. Usually when your site goes live, its deeply buried. I’ve had websites starting at more than 4,000,000 in Alexa ranking. So there’s no way anyone could see it. But with a site-map installed it’s much easier for the search engine bots to see the complete structure and retrieve it much more effectively. One of the neat things about this plugin is that it tells all the major search engines each time you put up a post about new content. Newbie, this plugin is also free.

Simplicity is best – Never, ever put up a Flash home page on your website (lots of animation). Google won’t even look at it. This means that your site won’t ever be indexed or found by the search engines. After all the investment you made in getting your site up why would you want it buried someplace where no one can see it? Even if visitors found it, they won’t spend any time on it because most people find compulsory Flash introductions really annoying, not to mention unprofessional.

 

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